Video Production:
The Power of the Story
Over the past few years Brimstone Hill has been steadily growing a new practice of video production, evolving a new division called Brimstone Hill Productions.
In addition to creating content such as the interviews we do at trade
shows, industry conferences and similar events we have been doing
"video success stories" in which we go to a print provider on behalf of
an equipment or software vendor and shoot a mini-documentary about how
they use a particular technology and how it has benefited their
business. Other projects have included sales training tools and
capturing the look, feel and spirit of conferences such as Dscoop, the
annual gathering of HP Indigo press owners. Please visit the Brimstone Video Theater to see some examples of projects we've produced.
The Brimstone Hill Difference
It's
easy to hire a local video crew to cover your event, or to spend a day
at a customer to capture a success story, then have it edited for use
in different ways. But are you getting the best value for your investment? Video shoots require a lot of work to plan and
coordinate, and since the average local videographer and sound guy
probably don't know anything about our industry and can't tell a
digital press from a wine press, it's up to you to manage every single
aspect of the shoot. You have better things to do with your time. And
since you may only have to handle one or two shoots a year managing them can be exception processing that adds a lot of stress
to your life. BHP can take that away and deliver exactly what you need,
on time, on budget and with no worries. We take the stress out of video production.
A Turnkey Approach
We do two things. First, we look for ways to tell a story about your technology, your customers or your event. This makes your message more memorable and effective. The kinds of questions we ask, the way we approach every "shoot," how we look for different approaches all combine to tell a story that is different than the typical corporate videos used in presentations and at trade shows.
Next, our virtually turnkey approach takes all the pressure off you and
delivers the top quality video productions you need. Our deep industry
knowledge, not just of the technologies involved but of the day-to-day
business challenges facing print providers ensures that we ask the
right questions to draw out the real-world benefits your
technology provides. Our relaxed, conversational interviewing style
puts people at ease and we know how to coach interviewees to get the
responses you need to strengthen your story. BHP makes it all happen. For example...
- When you want to shoot a video success story we begin with a short planning
call to define the project and the story you want to tell.
- You provide us with the contact info for your account team and
the people at your customer's business with whom we need to connect.
- We learn about the customer from your account team to ensure their input and expertise is included.
- We talk with your customer to set a date for the shoot, explain the
process, set expectations, and how the shoot will go. This streamlines
the process and raises the customer's comfort level with the process.
- We provide questions for the customer to review at least one week
before the shoot. Based on talking with your account team, these may
focus on particular challenges or applications, how the customer is
using your technology, and the benefits it provides their business.
- On the day of the shoot we connect with your customer and the
account team and do the interviews and taping. This includes capturing
sufficient b-roll (background footage) to make the story more
compelling and visually interesting. Your account team are welcome to
add questions that clarify points or draw out more detail.
- The video is then edited for review, input and approval by you, the
customer and the account team, and a final version is produced in the
format required.
BHP videos have been incorporated into
presentations shown around the world by top executives of industry
leading companies. Our proven approach delivers video with the content
you need to show the real world benefits your technology delivers while
saving you substantial time and effort.
Make
Brimstone Hill Productions your first call when you need video success
stories, coverage of your conference, training videos and more. Our
productions go far beyond the generic videos you get by hiring a local
crew and are another way we give you what you need: Communications
Beyond Words.
Call 603-672-3635 or email us at video@brimstonehill.com.
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